This book builds on the authors' previous title Understanding and
Managing Risk Attitude but this time looks exclusively at the
challenges of understanding and managing those attitudes adopted by
groups of people when faced with making decisions that they
perceive as risky and important. The book makes the link between
risk management and decision-making explicit, building on existing
work from the economic and risk psychology schools but taking a
pragmatic, practitioner-focused approach that is relevant to all
decision-making groups in any situation. The insights in Managing
Group Risk Attitude are derived from the authors' own applied
research. Details of the research methods and findings are included
in the book in support of a practical model and steps to manage
risk attitude using applied emotional literacy. Ruth Murray-Webster
and David Hillson have written a practical book for all
decision-makers, supported by actual research by practitioners and
underpinned by the seminal research of leading academics.
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