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The Cocktail Cool Bar - A Textbook for Bartenders (Paperback)
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The Cocktail Cool Bar - A Textbook for Bartenders (Paperback)
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The Cocktail Cool Bar: A Textbook for Bartenders targets the
growing demand for knowledge pertaining to the bartending
profession all over the world. With the explosive Asian Spirit
Market changing social norms and cultural behavior Bar Owners, Food
& Beverage Managers and the growing number of professional
Chinese bartenders want to know how to compete. Published in
Simplified Han Chinese and Traditional Chinese, Cocktail Cool's
book and website offer a level playing field. Cocktails are just
for starters - the Cocktail Cool Bar: A Textbook for Bartenders
takes the mystery out of almost every kind of spirit. Front
Bartenders need to be more than just drink-making machines; they
need to know product histories, brands, and the individual tastes
of all those little international representatives behind-the-bar.
How can someone be expected to make a great drink if they don't
know the individual tastes of the ingredients? Instead of just
another list of recipes, this bilingual book teaches the reader to
know what to mix and why. Whether you're a young Bar-Back
apprenticing in the trade from the ground-up, or a seasoned
Bartender/Owner looking to cut costs and map your profit margins,
The Cocktail Cool Bar: A Textbook for Bartenders draws on years of
experience and focuses it on how to get the most out of today's
distributor networks, sales promotions and corporate marketing
initiatives, by opening the door to the complex world of the
spirits industry in 3 written languages. Written by experienced
bartenders, Mike Armstrong and Ryan McClure, from the U.S. and
Canada respectfully, the book encompasses Cocktail Culture, with a
focus on business and trade secrets. The bilingual website,
www.cocktailcool.com, and the book work together as a valuable
resource for up-and-coming mixologists, bar managers, owners, as
well as the layman looking to know more about their favorite
cocktails. Full of useful tools and charts, beautiful artwork and
perfect-bound in a 124 page 8.5" X 8.5" softcover, The Cocktail
Cool Bar: A Textbook for Bartenders is the full color companion for
any experienced bar professional. True added value for
professionals in the industry is the comprehensive index of
international companies and the brands they own. Mike Armstrong was
Jim Beam's Brand Ambassador when he owned and operated fM, the bar
that attained national fame in Taiwan as the Best American Bar and
the place to go for good drinks. With over 25 years of professional
experience in Hawaii, Australia, Taiwan and the East Coast United
States, Mike regularly travels to China to consult his friends in
the bar industry.
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