Books > Business & Economics > Business & management > Business strategy
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Choose - The Single Most Important Decision Before Starting Your Business (Hardcover)
Loot Price: R476
Discovery Miles 4 760
You Save: R155
(25%)
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Choose - The Single Most Important Decision Before Starting Your Business (Hardcover)
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List price R631
Loot Price R476
Discovery Miles 4 760
You Save R155 (25%)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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What is the biggest reason that start-ups fail? It's not because
entrepreneurs aren't putting a good product on the market - often
it's because they haven't identified the right market. About 20
percent of all small businesses fail within their first year and 50
in the first five. While many factors can affect a business's
success, one central issue can doom it from the get-go: asking what
instead of who. Who is the customer and why should they want your
product? And most importantly: how can your business serve them?
This is the foundation upon which all other aspects of the business
should be built. Written by Ryan Levesque, founder and CEO of The
Ask Method Company and author of Ask, this book is the go-to
business manual that will lead entrepreneurs through a 3-step
process of brainstorming, testing and choosing the right market for
their business. Including invaluable tools such as worksheets,
tests, checklists and other bonus materials, Choose demystifies the
process of starting a business with clear philosophies and
strategies, setting the path to success from the very start.
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