This book introduces e-Roadmapping--a new tool set for executives
and entrepreneurs who need to strategize in the new economy. The
rapidly changing commercial environment and new focus on innovation
and speed of execution means that for many organizations the old
models of assessing the competitive landscape and forecasting a
long-term strategy are dead. So how are company leaders to plot
their future and maintain a sense of direction for their business?
"E-Roadmapping" examines ways of dealing with this complexity and
provides a tool-kit for formulating strategy with an
entrepreneurial spirit. Stefan Bornheim demonstrates models of
"mapping" the business landscape, pin-pointing areas of
competition, and planning an organization's transformation. Based
on extensive in-company research and full of examples of the models
in action, "E-Roadmapping" is a stimulating look at the sharp end
of the new economy.
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