E-Roadmapping - Digital Strategising for the New Economy (Hardcover)

This book introduces e-Roadmapping--a new tool set for executives and entrepreneurs who need to strategize in the new economy. The rapidly changing commercial environment and new focus on innovation and speed of execution means that for many organizations the old models of assessing the competitive landscape and forecasting a long-term strategy are dead. So how are company leaders to plot their future and maintain a sense of direction for their business? "E-Roadmapping" examines ways of dealing with this complexity and provides a tool-kit for formulating strategy with an entrepreneurial spirit. Stefan Bornheim demonstrates models of "mapping" the business landscape, pin-pointing areas of competition, and planning an organization's transformation. Based on extensive in-company research and full of examples of the models in action, "E-Roadmapping" is a stimulating look at the sharp end of the new economy.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	March 2001
First published:	2001
Authors:	S. Bornheim
Dimensions:	216 x 140 x 18mm (L x W x T)
Format:	Hardcover
Pages:	192
ISBN-13:	978-0-333-78695-6
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Business mathematics & systems > General Promotions
LSN:	0-333-78695-5
Barcode:	9780333786956

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