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The Audience in Everyday Life - Living in a Media World (Paperback) Loot Price: R1,176
Discovery Miles 11 760
Repayment Terms: R110 pm x 12*
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The Audience in Everyday Life - Living in a Media World (Paperback)

S.Elizabeth Bird

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Loot Price R1,176 Discovery Miles 11 760 | Repayment Terms: R110 pm x 12*

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The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone - their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. S. Elizabeth Bird offers a series of empirically based audience studies of phenomena that include media scandals, fan culture, representations of race and ethnicity, tabloid journalism and runaway media hoaxes. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: June 2003
First published: 1991
Authors: S.Elizabeth Bird
Dimensions: 229 x 153 x 13mm (L x W x T)
Format: Paperback
Pages: 211
ISBN-13: 978-0-415-94258-4
Categories: Books > Professional & Technical > Civil engineering, surveying & building > Structural engineering > General
Books > Professional & Technical > Civil engineering, surveying & building > Building construction & materials > General
Books > Professional & Technical > Other technologies > Marine engineering > General
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LSN: 0-415-94258-6
Barcode: 9780415942584

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