The Audience in Everyday Life argues that a media audience cannot
be studied in front of the television alone - their interaction
with media does not simply end when the set is turned off. Instead,
we must study the daily lives of audiences to find the
undercurrents of media influence in everyday life. S. Elizabeth
Bird offers a series of empirically based audience studies of
phenomena that include media scandals, fan culture, representations
of race and ethnicity, tabloid journalism and runaway media hoaxes.
Bird provides a host of useful tools and methods for scholars and
students interested in the ways media is consumed in everyday life.
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