The Audience in Everyday Life - Living in a Media World (Hardcover)

The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone - their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Applying new developments in cultural anthropology and folklore to media studies, S.Elizabeth Bird offers a series of empirically based audience studies of phenomena that include media scandals, fan culture, representations of race and ethnicity, tabloid journalism, and runaway media hoaxes. Bird provides a range of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	July 2003
First published:	1991
Authors:	S.Elizabeth Bird
Dimensions:	229 x 152 x 20mm (L x W x T)
Format:	Hardcover
Pages:	222
ISBN-13:	978-0-415-94259-1
Categories:	Books > Professional & Technical > Civil engineering, surveying & building > Structural engineering > General Books > Professional & Technical > Civil engineering, surveying & building > Building construction & materials > General Books > Professional & Technical > Other technologies > Marine engineering > General
LSN:	0-415-94259-4
Barcode:	9780415942591

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