Successful Online Start-Ups For Dummies, Australia and New Zealand Edition (Paperback, Australia and New Zealand Edition)

The how-to guide to starting, funding, running, and exiting a successful online business in less than three months Getting a thriving online enterprise up and running takes more than just a good idea. It involves building a website, developing it into a viable business, maintaining cash flow, hiring a staff, and much more. The task can seem daunting, but Successful Online Start-Ups For Dummies is here to help, showing prospective entrepreneurs how to develop a sound business plan, set up a proper company structure, and attract investment/funding in less than three months. Many entrepreneurs have a great idea and the technical know-how to get a website up and running, but forget that it's a business that requires capital, management and continual growth. Successful Online Start-Ups For Dummies teaches new start-ups how to get "investment ready" and attract the right backers in a very competitive market, giving readers the specific know-how to keep their business running?or how to turn it over quickly and profitably so they can move onto their next start-up or retire. * Gives budding entrepreneurs everything they need to build and sell a profitable online business * Topics covered include "bootstrapping," common mistakes and missed opportunities at every step of the start-up business cycle, achieving rapid but sustainable growth, attracting the attention of investors and mentors, market validation, and much more * Includes content specially tailored for readers in Australia and New Zealand, including details on all the major incubator events and start-up workshops in both countries A great idea isn't enough to achieve real business success, making Successful Online Start-Ups For Dummies the potential difference between personal financial disaster and a comfortable early retirement.

General

Imprint:	John Wiley & Sons
Country of origin:	United States
Release date:	November 2012
Authors:	S Korn
Dimensions:	215 x 139 x 17mm (L x W x T)
Format:	Paperback
Pages:	300
Edition:	Australia and New Zealand Edition
ISBN-13:	978-1-118-30270-5
Categories:	Books > Business & Economics > Business & management > E-commerce Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship Promotions
LSN:	1-118-30270-2
Barcode:	9781118302705

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