Understanding Tourism examines tourism in 1000 questions and
answers. It is intended for students and teachers of tourism
worldwide, those who earn their living through tourism or who
simply like being tourists, expecially if they enjoy quizzes.
Students need to know what progress they are making, to test and
consolidate their knowledge. Teachers need to know their students'
progress, any learning problems, what parts of the syllabus are
going down well or proving difficult. Both need feedback.
Arranged in ten parts, which broadly correspond to most syllabus
elements studied in schools, colleges and universities, the
wide-ranging repertoire also includes such topics as who was who in
tourism in the UK and worldwide; what Prime Ministers thought about
tourism; who are UK and world leaders in tourism; UK, US,
Australian and Caribbean tourism in figures; US versus UK language;
the language of North of the (English) border; creative marketing
campaigns and messages.
Professor Medlik is an author, consultant and educator with more
than 30 years of involvement in tourism. He held several senior
academic appointments in Britain and other countries, advised a
number of companies, as well as tourism, educational and other
organizations, and was the first chairman of the Tourism Society.
His published work includes 20 books and other publications and
more than 100 contributions to the professional and technical
press.
1000 questions and answers
Covers wide range of courses
Expert panel reviewed questions
!
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