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Consumer-Driven Innovation in Food and Personal Care Products (Paperback)
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Consumer-Driven Innovation in Food and Personal Care Products (Paperback)
Series: Woodhead Publishing Series in Food Science, Technology and Nutrition
Expected to ship within 12 - 19 working days
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Experts from around the world present changes in the global
marketplace and developments in research methodologies underpinning
new product development (NPD) in this essential collection. The
business and marketing aspects of NPD, sometimes neglected in books
of this type, are addressed alongside methods for product testing.
Trends, processes and perspectives in consumer-driven NPD in the
food and personal care product industries are addressed in the
opening chapters of the book. Specific topics include evolution in
food retailing and advances in concept research. Hedonic testing is
the focus of the next section. Different viewpoints on consumer
research methods and statistics for NPD are reviewed in later
chapters. The final part of the book looks towards the future of
innovation, covering the implications for NPD of topics such as
human genetic variation in taste perception and neuroimaging.
Several chapters are not standard scientific articles. Rather they
are written records of conversations between two people on a
particular topic related to consumer-driven innovation in foods and
personal care products. In them the interviewees speak freely about
their views and experiences in NPD, providing unique insights.
Consumer-driven innovation in food and personal care products will
broaden readers' understanding of the many approaches available to
NPD personnel and ways in which they can be used to support
innovation activities.
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