China's love for luxury is not a phenomenon brought on by the
contemporary luxury market, but has been a part of Chinese culture
and history for generations. The Chinese luxury industry is again
re-emerging along modern cultural and socio-economic contexts, and
is taking the market by storm. Luxury the Chinese Way identifies
the main strengths and opportunities associated with the Chinese
luxury market, explains the influence of 'Chinese characteristics'
on its development and mode of operations, and reflects on the
challenges associated with diverse consumption orientations. Using
references from the fields and real-life data, this book provides a
comprehensive overview on China's innovation in luxury, and is an
important contribution to the study of the phenomenon that is the
global luxury industry.
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