This is a collection of essays on international marketing. Both
theoretical, conceptual and empirical contributions are included,
and cover various aspects of export and multinational marketing.
While some contributors focus on managerial issues in international
marketing, others take a public policy or comparative perspective.
Similarly, while some authors may confine their analyses to
well-established concepts or methodologies in international
marketing, others have the opportunity to incorporate new and
innovative perspectives.
General
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