Advances in International Marketing (Hardcover)

This is a collection of essays on international marketing. Both theoretical, conceptual and empirical contributions are included, and cover various aspects of export and multinational marketing. While some contributors focus on managerial issues in international marketing, others take a public policy or comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives.

General

Imprint:	JAI Press Inc.
Country of origin:	United States
Series:	Advances in International Marketing
Release date:	March 1996
First published:	1996
Series editors:	S. Tamer Cavusgil
Editors:	Tage Koed Madsen
Dimensions:	234 x 156 x 14mm (L x W x T)
Format:	Hardcover
Pages:	218
ISBN-13:	978-0-7623-0164-5
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	0-7623-0164-3
Barcode:	9780762301645

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