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Born Global Firms: A New International Enterprise (Paperback, New) Loot Price: R458
Discovery Miles 4 580
You Save: R104 (19%)
Born Global Firms: A New International Enterprise (Paperback, New): S. Tamer Cavusgil, Gary Knight

Born Global Firms: A New International Enterprise (Paperback, New)

S. Tamer Cavusgil, Gary Knight

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List price R562 Loot Price R458 Discovery Miles 4 580 You Save R104 (19%)

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This book describes companies that conduct international business at or near the founding of the firm. Despite the limited resources that usually characterize new businesses, these "Born Global" firms achieve substantial international sales from an early stage in their development. They internationalize rapidly - the period from domestic establishment to initial foreign market entry is often three or fewer years.Born globals are emerging in sizable numbers worldwide. Until recently, international business was mainly the domain of large, well-resourced multinational enterprises (MNEs). The appearance of large numbers of born global firms is revolutionizing the traditional character of international business and helping reshape the global economy.This book helps managers and scholars understand the born global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks and introduce a new field based on the born global phenomenon-international entrepreneurship. We provide a comprehensive literature review and an explanation of major theories that explain the born global firm. This complete guide to born global firms was written by leading experts in the field.

General

Imprint: Business Expert Press
Country of origin: United States
Release date: September 2009
First published: August 2009
Authors: S. Tamer Cavusgil • Gary Knight
Dimensions: 230 x 154 x 8mm (L x W x T)
Format: Paperback
Pages: 125
Edition: New
ISBN-13: 978-1-60649-012-9
Categories: Books > Business & Economics > Business & management > International business
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-60649-012-5
Barcode: 9781606490129

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