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Doing Business in Emerging Markets (Paperback, 3rd Revised edition)
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Doing Business in Emerging Markets (Paperback, 3rd Revised edition)
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Written by leading scholars, this new third edition provides
readers with a comprehensive and authoritative examination of
emerging markets across the globe. Fully updated in light of the
COVID-19 pandemic and other recent macro drivers, the authors
present analytical frameworks, tools and best practice insights to
help readers develop a critical understanding of the growth
economies presented within the book, alongside their common
characteristics, evolution, and significance in the global economy.
Making use of original cases encompassing countries including
Brazil, China, Russia, Thailand, Turkey and Uzbekistan, the authors
explore the unique challenges and opportunities for emerging
markets throughout the world today, including the rising middle
class, partnering, and negotiation techniques. This text is
essential reading for international business students, researchers
and practitioners focused on business in emerging markets.
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