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Books > Social sciences > Sociology, social studies > Social issues
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Skin Bleaching in Black Atlantic Zones - Shade Shifters (Hardcover, 1st ed. 2016)
Loot Price: R1,795
Discovery Miles 17 950
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Skin Bleaching in Black Atlantic Zones - Shade Shifters (Hardcover, 1st ed. 2016)
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This book's discussion of skin bleaching, lightening and toning in
Black Atlantic zones disengages with the usual tropes of Black
Nationalism and global white supremacy such as 'the desire to be
white', 'low self-esteem' and 'self-hatred' and instead engages
with the global multi-billion dollar market in lighter skins with
products from local cosmetic and pharmaceutical companies and
entrepreneurs. This practice can be for short-term strategic
purposes and the production of bleached lightness and new
subjectivities through skin shades across Black Atlantic zones -
the UK, USA, Caribbean, Latin America and the Africa continent- is
also a simultaneous critique of continuing pigmentocracy and darker
skin disadvantage. This book seeks to decolonize skin bleaching,
lightening and toning by exploring its racialized gender political
and libidinal economies in the Black Atlantic. In so doing it moves
past the notion that global white supremacy dynamizes the practice
to a position where the interaction of colourism and 'post-race'
neo-liberal racialization aesthetics becomes the focus.
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