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Discourses, Modes, Media and Meaning in an Era of Pandemic - A Multimodal Discourse Analysis Approach (Hardcover)
Loot Price: R3,993
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Discourses, Modes, Media and Meaning in an Era of Pandemic - A Multimodal Discourse Analysis Approach (Hardcover)
Series: Routledge Studies in Multimodality
Expected to ship within 12 - 17 working days
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The COVID-19 pandemic has affected all aspects of our everyday
lives - from the political to the economic to the social. Using a
multimodal discourse analysis approach, this dynamic collection
examines various discourses, modes and media in circulation during
the early stages of the pandemic, and how these have impacted our
daily lives in terms of the various meanings they express. Examples
include how national and international news organisations
communicate important information about the virus and the crisis,
the public's reactions to such communications, the resultant
(counter-)discourses as manifested in social media posts and memes,
as well as the impact social distancing policies and mobility
restrictions have had on people's communication and interaction
practices. The book offers a synoptic view of how the pandemic was
communicated, represented and (re-)contextualised across different
spheres, and ultimately hopes to help account for the significant
changes we are continuing to witness in our everyday lives as the
pandemic unfolds. This volume will appeal primarily to scholars in
the field of (multimodal) discourse analysis. It will also be of
interest to researchers and graduate students in other fields whose
work focuses on the use of multimodal artefacts for communication
and meaning making. The Open Access version of this book, available
at http://www.taylorfrancis.com, has been made available under a
Creative Commons Attribution-Non Commercial-No Derivatives 4.0
license.
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