Trust and Power argues that corporations have faced conflicts with
the very consumers whose loyalty they sought. The book provides
novel insights into the dialogue between modern corporations and
consumers by examining automobiles during the 20th century. In the
new market at the turn of the century, automakers produced
defective cars, and consumers faced risks of physical injuries as
well as financial losses. By the 1920s automobiles were sold in a
mass market where state agencies intervened to monitor, however
imperfectly, product quality and fair pricing mechanisms. After
1945, the market matured as most U.S. families came to rely on auto
transport. Automakers sold a product suited to the unequal
distribution of income. Again, the state intervened to regulate
relations between buyers and sellers in terms of who had access to
credit, and thus the ability to purchase expensive durables like
automobiles.
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