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Impact of e-Commerce on Consumers and Small Firms (Hardcover) Loot Price: R4,575

Discovery Miles 45 750

Repayment Terms: R429 pm x 12*

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Impact of e-Commerce on Consumers and Small Firms (Hardcover): Salvatore Zappala

Impact of e-Commerce on Consumers and Small Firms (Hardcover)

Salvatore Zappala

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Loot Price R4,575 Discovery Miles 45 750 | Repayment Terms: R429 pm x 12*

Expected to ship within 12 - 17 working days

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The change from old to new technologies has fundamentally changed the relationship between the consumer and the firm. This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet. In analyzing the process of e-commerce adoption and why e-commerce actors behave as they do, its coverage includes the adoption of information and communication technologies (ICT) by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumers' online purchasing decisions.

General

Imprint:	Crc Press
Country of origin:	United States
Release date:	November 2017
First published:	2006
Authors:	Salvatore Zappala
Dimensions:	234 x 156mm (L x W)
Format:	Hardcover
Pages:	280
ISBN-13:	978-0-8153-8963-7
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > E-commerce Books > Business & Economics > Business & management > Management of specific areas > Production & quality control management Promotions
LSN:	0-8153-8963-9
Barcode:	9780815389637