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Books > Business & Economics > Economics
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How To Be Insightful - Unlocking the Superpower that drives Innovation (Hardcover)
Loot Price: R3,587
Discovery Miles 35 870
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How To Be Insightful - Unlocking the Superpower that drives Innovation (Hardcover)
Series: Using Data Better
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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How do we advance? As individuals, families, and businesses? As
societies, nations, and a species? In a world where it's said there
is nothing new under the sun, we humans are remarkably resourceful
at creating new things. The key to innovation is understanding, but
not just by using facts, data, and casual observations. Progress
demands the profound and useful understanding of a person or a
thing, a situation or an issue. And profound and useful
understanding that truly effects change is that most elusive of
phenomena: insight. How To Be Insightful provides a novel and
deeply practical framework that anyone can use to generate more
powerful and impactful insights from the increasing volumes of data
we all face every day, whatever we do. The framework - the STEP
Prism of Insight - has been developed through decades of both
practice and training, and the book includes many exercises
designed to help strengthen and develop readers' insight muscles.
The book explains the history, psychology, and neuroscience of
insight and includes snapshots of insight from international
experts in many different fields - psychology and neuroscience,
music and acting, forensic science and market research.
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