Shortlisted for the Business Book of the Year Awards in the Sales
and Marketing category. As jobs become increasingly similar, there
are two skills that everyone needs if they're going to thrive.
These are the ability to interrogate and make sense of data, and
the ability to use insights extracted from data to persuade others
to act. Analytics + storytelling = influence. Humans are hardwired
to respond to stories and story structure. Stories are how we make
sense of and navigate the world. We respond best to stories that
are based on evidence. But storytellers need to use data as the
foundation of stories, not as the actual stories themselves. To be
truly impactful, rational facts need to be presented with a veneer
of emotion. The Big Data revolution means more data is available
than ever. The trouble is, most people aren't very numerate or good
at statistics. Many find it hard to look at data and extract
insights. Meanwhile, those for whom numbers hold no fear don't
always make the best storytellers. They mistakenly believe they
need to prove their point by showing their workings. There are some
simple and effective rules of data-driven storytelling that help
everyone tell more compelling, evidence-based stories, whoever they
need to convince. Narrative by Numbers shows you how.
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