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Instructional Cinema and African Audiences in Colonial Kenya, 1926-1963 (Hardcover)
Loot Price: R2,328
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Instructional Cinema and African Audiences in Colonial Kenya, 1926-1963 (Hardcover)
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In Instructional Cinema and African Audiences in Colonial Kenya,
1926-1963, the author argues against the colonial logic instigating
that films made for African audiences in Kenya influenced them to
embrace certain elements of western civilization but Africans had
nothing to offer in return. The author frames this logic as
unidirectional approach purporting that Africans were passive
recipients of colonial programs. Contrary to this understanding,
the author insists that African viewers were active participants in
the discourse of cinema in Kenya. Employing unorthodox means to
protest mediocre films devoid of basic elements of film production,
African spectators forced the colonial government to reconsider the
way it produced films. The author frames the reconsideration as
bidirectional approach. Instructional cinema first emerged as a
tool to "educate" and "modernize" Africans, but it transformed into
a contestable space of cultural and political power, a space that
both sides appropriated to negotiate power and actualize their
abstract ideas.
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