How did flamenco-a song and dance form associated with both a
despised ethnic minority in Spain and a region frequently derided
by Spaniards-become so inexorably tied to the country's culture?
Sandie Holguin focuses on the history of the form and how reactions
to the performances transformed from disgust to reverance over the
course of two centuries. Holguin brings forth an important
interplay between regional nationalists and image makers actively
involved in building a tourist industry. Soon they realized
flamenco performances could be turned into a folkloric attraction
that could stimulate the economy. Tourists and Spaniards alike
began to cultivate flamenco as a representation of the country's
national identity. This study reveals not only how Spain designed
and promoted its own symbol but also how this cultural form took on
a life of its own.
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