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Evolving Genres in Web-mediated Communication (Paperback, New edition)
Loot Price: R2,356
Discovery Miles 23 560
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Evolving Genres in Web-mediated Communication (Paperback, New edition)
Series: Linguistic Insights, 140
Expected to ship within 12 - 17 working days
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This volume explores genres in Web-mediated communication in a
discourse-analytical perspective, focusing in particular on genre
change and evolution under the pressure of technological renewal,
the availability of new affordances, and the consequent emergence
of new generic conventions that challenge traditional genre theory.
The chapters are organised in an ideal progression from websites
and more 'traditional' Web applications to Web 2.0 communicative
platforms, characterised as they are by user participation and
user-generated content, focusing in the final section on blogging
and microblogging as the applications that are most representative
of the properties of the new platforms. In all chapters the
starting point is an awareness of the need to renew or adapt
existing analytical tools to make them applicable to the new
objects of investigation.
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