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Advertising Principles & Practices (Paperback, Global ed of 9th revised ed) Price: R102
Discovery Miles 1 020
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Advertising Principles & Practices (Paperback, Global ed of 9th revised ed): Sandra E. Moriarty, Nancy Mitchell, William Wells

Advertising Principles & Practices (Paperback, Global ed of 9th revised ed)

Sandra E. Moriarty, Nancy Mitchell, William Wells

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Price R102
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Discovery Miles 1 020

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For introductory courses in advertising. An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication--as well as the implications of these changes to traditional practice--and presents them to students through an accessible, well-written approach. The ninth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

General

Imprint: Pearson Education Limited
Country of origin: United Kingdom
Release date: April 2011
First published: 2012
Authors: Sandra E. Moriarty • Nancy Mitchell • William Wells
Dimensions: 273 x 216 x 22mm (L x W x T)
Format: Paperback
Pages: 688
Edition: Global ed of 9th revised ed
ISBN-13: 978-0-273-75292-9
Categories: Books > Business & Economics > Business & management > Sales & marketing > Advertising
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LSN: 0-273-75292-8
Barcode: 9780273752929

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