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Books > Arts & Architecture > Industrial / commercial art & design
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Fashion Nation - Picturing the United States in the Long Nineteenth Century (Hardcover)
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Fashion Nation - Picturing the United States in the Long Nineteenth Century (Hardcover)
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In the late nineteenth century, the United States was known
internationally as a place full of gaudiness and glitter. While
scholars have long assumed that this visual excess was literal,
linked to the United States-utilization of sophisticated modern
light and consumer technologies, Fashion Nation argues that far
from being linked to technology or consumerism, the reputation of
the United States as a place of glittery bodies and landscapes was
rooted in early nineteenth-century British and European ethnic
nationalism, and the fashion of wearing colorful ethnic costuming
that was adopted as part of these movements. In this work, Sandra
Tomc traces the history of the idea of America as a gauche, flashy
place from its early proliferation in the 1820s and 1830s, when
American flashiness was associated primarily with colorful clothes,
to its fruition in late nineteenth-century mass entertainment when
the notion of American visual audacity shifted from clothes to
elaborate lights and technological displays. Tomc argues that in
the wake of pressure in the first half of the nineteenth century to
embrace racially and ethnically saturated national types,
significant branches of U.S. nationalist culture developed national
types distinguished by their refusal to divulge racial and ethnic
affiliation. To make its case, Fashion Nation reads literature
alongside an extraordinary, colorful, and largely forgotten archive
of international costume books, theatrical spectacles, travelogues,
and world's fair extravaganzas to show how America was textually
and visually constructed for transatlantic audiences.
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