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UNESCO and the Fate of the Literary (Paperback)
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UNESCO and the Fate of the Literary (Paperback)
Series: Post*45
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A case study of one of the most important global institutions of
cultural policy formation, UNESCO and the Fate of the Literary
demonstrates the relationship between such policymaking and
transformations in the economy. Focusing on UNESCO's use of books,
Sarah Brouillette identifies three phases in the agency's history
and explores the literary and cultural programming of each. In the
immediate postwar period, healthy economies made possible the
funding of an infrastructure in support of a liberal
cosmopolitanism and the spread of capitalist democracy. In the
decolonizing 1960s and '70s, illiteracy and lack of access to
literature were lamented as a "book hunger" in the developing
world, and reading was touted as a universal humanizing value to
argue for a more balanced communications industry and copyright
regime. Most recently, literature has become instrumental in city
and nation branding that drive tourism and the heritage industry.
Today, the agency largely treats high literature as a commercially
self-sustaining product for wealthy aging publics, and fundamental
policy reform to address the uneven relations that characterize
global intellectual property creation is off the table. UNESCO's
literary programming is in this way highly suggestive. A trajectory
that might appear to be one of triumphant success—literary
tourism and festival programming can be quite lucrative for some
people—is also, under a different light, a story of decline.
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