We are told that simply by sipping our morning cup of organic,
fair-trade coffee we are encouraging environmentally friendly
agricultural methods, community development, fair prices, and
shortened commodity chains. But what is the reality for producers,
intermediaries, and consumers? This ethnographic analysis of
fair-trade coffee analyses the collective action and combined
efforts of fair-trade network participants to construct a new
economic reality. Focusing on La Voz Que Clama en el Desierto -- a
co-operative in San Juan la Laguna, Guatemala-and its relationships
with coffee roasters, importers, and certifiers in the United
States, Coffee and Community argues that while fair trade does
benefit small coffee-farming communities, it is more flawed than
advocates and scholars have acknowledged. However, through detailed
ethnographic fieldwork with the farmers and by following the
product, fair trade can be understood and modified to be more
equitable. This book will be of interest to students and academics
in anthropology, ethnology, Latin American studies, and labour
studies, as well as economists, social scientists, policy makers,
fair-trade advocates, and anyone interested in globalisation and
the realities of fair trade. We are told that simply by sipping our
morning cup of organic, fair-trade coffee we are encouraging
environmentally friendly agricultural methods, community
development, fair prices, and shortened commodity chains. But what
is the reality for producers, intermediaries, and consumers? This
ethnographic analysis of fair-trade coffee analyses the collective
action and combined efforts of fair-trade network participants to
construct a new economic reality. Focusing on La Voz Que Clama en
el Desierto-a cooperative in San Juan la Laguna, Guatemala-and its
relationships with coffee roasters, importers, and certifiers in
the United States, Coffee and Community argues that while fair
trade does benefit small coffee-farming communities, it is more
flawed than advocates and scholars have acknowledged. However,
through detailed ethnographic fieldwork with the farmers and by
following the product, fair trade can be understood and modified to
be more equitable. This book will be of interest to students and
academics in anthropology, ethnology, Latin American studies, and
labour studies, as well as economists, social scientists, policy
makers, fair-trade advocates, and anyone interested in
globalisation and the realities of fair trade.
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