The spread of HIV/AIDS affects businesses in all sectors, all
industries and all countries. For companies and organizations
everywhere, the question is no longer whether to take action on
HIV/AIDS but which actions to take. Complete with an impressive
collection of complex background and research on HIV/AIDS and a
foreword by Dr. Peter Piot, former Executive Director of UNAIDS,
this volume collects case studies of managers worldwide faced with
challenging HIV/AIDS-related management decisions. AIDS and
Business will fascinate the general reader seeking an understanding
of the HIV/AIDS pandemic and to the advanced reader looking to
develop a more sophisticated understanding of the impact of the
disease.
The case studies in this volume, set in nine countries, detail
the issues facing businesses operating in areas where HIV/AIDS
prevalence is growing. The topics discussed include understanding
the role of social and cultural factors in the spread of HIV, the
different organizations and institutions fighting the epidemic,
designing an HIV communications campaign, HIV testing, ethical
issues, marketing ethics and CSR, condoms marketing, and designing
an HIV workplace program. Useful as a resource on HIV/AIDS and
business, a set of case studies, or a training tool, this book
contains a unique range of tools for learning to understand the
epidemic, designed from a grounded and practical business
perspective.
General
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