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Dual Transformation - How to Reposition Today's Business While Creating the Future (Hardcover)
Loot Price: R592
Discovery Miles 5 920
You Save: R93
(14%)
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Dual Transformation - How to Reposition Today's Business While Creating the Future (Hardcover)
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List price R685
Loot Price R592
Discovery Miles 5 920
You Save R93 (14%)
Expected to ship within 12 - 17 working days
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In Dual Transformation, innovation and growth consultant Scott
Anthony and his coauthors, Clark Gilbert and Mark Johnson, propose
a practical and sustainable approach to one of the greatest
challenges facing leaders today: transforming your business in the
face of imminent disruption. Dual Transformation illustrates the
inevitable rise and fall of companies in the age of technological
change. But, more importantly, it shows you how your company can
come out of a market shift stronger and more profitable. Anthony,
Gilbert, and Johnson build upon the lessons of Xerox, Apple, Barnes
& Noble, and a case study from Gilbert's first-hand experience
transforming his own media and publishing company, to describe the
process of successfully weathering the digital age by adapting a
current business model to the new marketplace. The book offers
critical insight to responding to disruptive shock with three value
propositions: (A) repositioning today's business to maximize
resilience, (B) creating a new growth engine, and (C) taking
advantage of assets to result in creative new markets. With great
change comes great opportunity, and this book will get you there
with tools to reshape your business model.
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