A comprehensive review of the techniques and applications of
descriptive analysis Sensory evaluation is a scientific discipline
used to evoke, measure, analyse and interpret responses to products
perceived through the senses of sight, smell, touch, taste and
hearing. It is used to reveal insights into the ways in which
sensory properties drive consumer acceptance and behaviour, and to
design products that best deliver what the consumer wants.
Descriptive analysis is one of the most sophisticated, flexible and
widely used tools in the field of sensory analysis. It enables
objective description of the nature and magnitude of sensory
characteristics for use in consumer-driven product design,
manufacture and communication. Descriptive Analysis in Sensory
Evaluation provides a comprehensive overview of a wide range of
traditional and recently-developed descriptive techniques,
including history, theory, practical considerations, statistical
analysis, applications, case studies and future directions. This
important reference, written by academic and industrial sensory
scientist, traces the evolution of descriptive analysis, and
addresses general considerations, including panel set-up, training,
monitoring and performance; psychological factors relevant to
assessment; and statistical analysis. Descriptive Analysis in
Sensory Evaluation is a valuable resource for sensory professionals
working in academia and industry, including sensory scientists,
practitioners, trainers and students, and industry-based
researchers in quality assurance, research and development, and
marketing.
General
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