Multilevel Approach to Competitiveness in the Global Tourism Industry (Hardcover)

Companies compete to gain public notoriety every day and use creativity and innovation to get ahead of their competition. In oversaturated industries, such as the tourism sector, smart strategies and global network capabilities must be adopted and improved in order to increase competitiveness. Multilevel Approach to Competitiveness in the Global Tourism Industry contains crucial reference material that discusses new intelligent practices to increase business competitiveness in the tourism sector. Featuring research on topics such as networking, artificial intelligence, and regional competitiveness, this book is ideally designed for program directors, event coordinators, tour developers, hotel managers, restaurateurs, travel agents, policymakers, academics, researchers, advanced students, entrepreneurs, government officials, and professionals in the tourism and hospitality industry.

General

Imprint:	Business Science Reference
Country of origin:	United States
Release date:	October 2019
First published:	2020
Editors:	Sergio Jesus Teixeira • Joao Matos Ferreira
Dimensions:	279 x 216mm (L x W)
Format:	Hardcover
Pages:	350
ISBN-13:	978-1-79980-365-2
Categories:	Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
LSN:	1-79980-365-1
Barcode:	9781799803652

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