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Books > Business & Economics > Business & management > Sales & marketing
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We Are All Weird - The Rise of Tribes and the End of Normal (Paperback)
Loot Price: R254
Discovery Miles 2 540
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We Are All Weird - The Rise of Tribes and the End of Normal (Paperback)
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List price R275
Loot Price R254
Discovery Miles 2 540
You Save R21 (8%)
Expected to ship within 5 - 10 working days
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We Are All Weird is Seth Godin's cult classic on celebrating (and
marketing to) the individual, now repackaged and relaunched World
of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers,
Swifties, Directioners? Weirder. Paleos, vegans, carb loaders,
ovolactovegetarians? Definitely weird. Face it. We're all weird. So
why are companies still trying to build products for the masses?
Why are we still acting like the masses even exist? Weird is the
new normal. And only companies that figure that out have any chance
of survival. In this book, Seth Godin shows you how. 'Read this
book slowly and read it again, for the lessons are rich and wise'
Jacqueline Novogratz, founder, Acumen
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