Digitalization has changed our economy and, with the imminent
automation of consumption, is causing further major upheavals.
Consumers are increasingly choosing subscriptions or season tickets
to reduce the effort required to perform everyday activities such
as buying clothes, preparing meals, listening to music, or city
driving. This book focuses on subscriptions to consumer goods that
consumers used to purchase in stationary retail stores. Consumer
Goods Subscriptions describes the types of subscriptions that play
a role in today's world and identifies the industries in which
subscriptions will become particularly popular in the future. The
authors define and differentiate four subscription types in terms
of surprise and personalization. The book provides a step-by-step
concept for successfully implementing subscriptions and shows how
to optimize subscription revenues and profits. It will help retail
managers to seize the opportunities of this new revenue model and
respond to changing customer behavior with appropriate subscription
services.
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