How to Market Design Consultancy Services - Finding, Winning, Keeping and Developing Clients (Paperback, 2nd edition)

The fast-paced nature of the design business means that you probably spend most of your time, energy and resources looking after your clients' needs, not your own. In our current, increasingly competitive marketplace where supply far outstrips demand, no design business will survive for long - let alone grow and develop - without a really effective marketing programme. It is no longer enough for you to provide a good product and simply hope for the best. Potential clients need to know exactly what you can do for them and what makes you different from your competitors. Existing clients need to know exactly why they should develop and continue their business with you. Quite simply, you need to convince design buyers that you are unequivocally the right consultancy for them, time and time again. This second, fully revised and updated, edition of Shan Preddy's popular book will help you to improve your marketing skills, no matter how large or small your design company, or which of the many disciplines you specialise in. Packed full of accessible, practical advice and information, this book is indispensable for all design consultancies.

General

Imprint:	Gower Publishing Ltd
Country of origin:	United Kingdom
Release date:	April 2004
First published:	2004
Authors:	Shan Preddy
Dimensions:	246 x 174 x 18mm (L x W x T)
Format:	Paperback
Pages:	238
Edition:	2nd edition
ISBN-13:	978-0-566-08594-9
Categories:	Books > Arts & Architecture > Industrial / commercial art & design > General Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	0-566-08594-1
Barcode:	9780566085949

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