Export Marketing Strategy (Paperback, New)

This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations. It is written for small to mid-size firms as a primer, and as a reference for larger firms already involved in exporting as a guide to higher levels of success.If you manage a small or mid-size business that is interested in exporting; this comprehensive book will put you firmly on the path toward success. Achievement in export marketing is not easy, and this guide presents a strategic process from the very first steps of discovery all the way to managing your export operations. After reading it, you will be able to apply the practical information and begin the process with confidence.

General

Imprint:	Business Expert Press
Country of origin:	United States
Release date:	June 2009
First published:	May 2009
Authors:	Shaoming Zou • Daekwan Kim • S. Tamer Cavusgil
Dimensions:	230 x 153 x 17mm (L x W x T)
Format:	Paperback
Pages:	150
Edition:	New
ISBN-13:	978-1-60649-008-2
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-60649-008-7
Barcode:	9781606490082

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