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Curating Culture - How Twentieth-Century Magazines Influenced America (Hardcover)
Loot Price: R1,970
Discovery Miles 19 700
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Curating Culture - How Twentieth-Century Magazines Influenced America (Hardcover)
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Print magazines were the original niche medium, creating
communities long before the internet allowed audiences to find
specialized content and interact with like-minded readers. Consumer
magazines provided information, inspiration, empathy and advocacy
for readers with specific goals and concerns. The targeted
advertising business model of magazines was an early precursor of
contemporary algorithms and metrics behind social media marketing.
The cultural niches 20th century consumer magazines created and
covered were powerful social influences on a wide variety of
readers, from farmers to feminists, and covered everything from big
ideas to political ideologies. With missions to serve specific
readers and editors who were champions of their interests, even the
most practical magazines were cultural influences well beyond their
pages. This book is a curated collection of case studies that
collectively shed light on the cultural niches that American
consumer magazines of the 20th century covered and created. The
chapters examine how cultural niches were cultivated, how they
changed over time, and how they influenced broader cultural
conversations. This sweeping view of 20th-century American
magazines illuminates how this particular media form created,
cultivated, and served specific communities, laying the groundwork
for contemporary media forms to continue that role today.
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