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Books > Reference & Interdisciplinary > Library & information sciences > Acquisitions & collection development
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The Responsive Public Library - How to Develop and Market a Winning Collection, 2nd Edition (Paperback, 2nd Revised edition)
Loot Price: R1,791
Discovery Miles 17 910
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The Responsive Public Library - How to Develop and Market a Winning Collection, 2nd Edition (Paperback, 2nd Revised edition)
Expected to ship within 10 - 15 working days
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How can public libraries successfully meet the needs of their
patrons and their communities, and build support for their
endeavors? Focusing on the heart and soul of the library-its
collection-the authors show how proven marketing techniques can be
applied to library collection development in today's high-tech
environment. With examples and statistics from more than 200
libraries of all sizes, the book gathers decades of pertinent
research and a wealth of creative ideas and winning tactics for
public libraries. After a brief discussion of the rationale for a
marketing approach, the book takes you through each step of an
effective marketing initiative: from market research and creating a
master plan through collection evaluation, selection, costs,
access, and promotional policies and practices. A great
idea-generator and how-to guide for any library staff member,
especially those in management positions, this is also essential
reading for LIS students preparing for careers in public libraries.
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