|
Books > Reference & Interdisciplinary > Communication studies > Media studies
|
Buy Now
Interpreting Audiences - The Ethnography of Media Consumption (Paperback)
Loot Price: R1,849
Discovery Miles 18 490
|
|
|
Interpreting Audiences - The Ethnography of Media Consumption (Paperback)
Series: Media Culture & Society Series
Expected to ship within 10 - 15 working days
|
In this comprehensive guide to important new developments in the
study of media reception, Shaun Moores reviews a wide range of
qualitative audience research and charts the emergence of a
critical ethnographic perspective on everyday consumer practices.
The author considers the distinctive features of audience
ethnography and outlines its applications in communication and
cultural analysis. Four main areas of inquiry are discussed: the
power of media texts to determine the meanings made by their
readers; the relationship between media genres and the social
patterns of taste; the day-to-day settings and dynamic social
situations of reception; and the cultural uses and interpretations
of communication technologies in the home. Assessing the theories
of Bourdieu, De Certeau and others, as well as drawing on his own
investigations of new media technologies in domestic contexts,
Moores advances a model of creativity and constraint in everyday
life.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(1)
(2)
(1)
(1)
