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A Practical Guide to Fundraising for Small Museums - Maximizing the Marketing-Development Connection (Hardcover) Loot Price: R1,792
Discovery Miles 17 920
A Practical Guide to Fundraising for Small Museums - Maximizing the Marketing-Development Connection (Hardcover): Sheldon Wolf

A Practical Guide to Fundraising for Small Museums - Maximizing the Marketing-Development Connection (Hardcover)

Sheldon Wolf

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Loot Price R1,792 Discovery Miles 17 920 | Repayment Terms: R168 pm x 12*

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A Practical Guide to Fundraising for Small Museums: Maximizing the Marketing-Development Connection turns the traditional development program on its ears, as it starts with the needs of donors rather than the needs of the organization. Just like marketing for other goods and services, museums must begin with aligning their products with their audiences. Then they can develop fund strategies that keep their audiences in mind. While the book covers traditional strategies (such as membership and events), it approaches them from a new point of view and provides tips and sample ideas all along the way for small and mid-sized museums to implement a successful development plan. Complete with sample forms, this book is a must-have for every museum development professional, volunteer, and student who wants to succeed.

General

Imprint: Rowman & Littlefield Publishers
Country of origin: United States
Release date: April 2018
Authors: Sheldon Wolf
Dimensions: 238 x 159 x 18mm (L x W x T)
Format: Hardcover
Pages: 160
ISBN-13: 978-1-5381-0325-8
Categories: Books > Reference & Interdisciplinary > Museums & museology
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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LSN: 1-5381-0325-7
Barcode: 9781538103258

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