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A Practical Guide to Fundraising for Small Museums - Maximizing the Marketing-Development Connection (Hardcover)
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A Practical Guide to Fundraising for Small Museums - Maximizing the Marketing-Development Connection (Hardcover)
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A Practical Guide to Fundraising for Small Museums: Maximizing the
Marketing-Development Connection turns the traditional development
program on its ears, as it starts with the needs of donors rather
than the needs of the organization. Just like marketing for other
goods and services, museums must begin with aligning their products
with their audiences. Then they can develop fund strategies that
keep their audiences in mind. While the book covers traditional
strategies (such as membership and events), it approaches them from
a new point of view and provides tips and sample ideas all along
the way for small and mid-sized museums to implement a successful
development plan. Complete with sample forms, this book is a
must-have for every museum development professional, volunteer, and
student who wants to succeed.
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