Digital Advertising - Theory and Research (Paperback, 3rd edition)

Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	February 2017
First published:	2017
Editors:	Shelly Rodgers • Esther Thorson
Dimensions:	229 x 152 x 26mm (L x W x T)
Format:	Paperback
Pages:	466
Edition:	3rd edition
ISBN-13:	978-1-138-65445-7
Categories:	Books > Social sciences > Psychology > Occupational & industrial psychology Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN:	1-138-65445-0
Barcode:	9781138654457

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