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Books > Business & Economics > Business & management > Sales & marketing > Advertising
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Digital Advertising - Theory and Research (Hardcover, 3rd edition)
Loot Price: R3,396
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Digital Advertising - Theory and Research (Hardcover, 3rd edition)
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Digital Advertising offers a detailed and current overview of the
field that draws on current research and practice by introducing
key concepts, models, theories, evaluation practices, conflicts,
and issues. With a balance of theory and practice, this book helps
provide the tools to evaluate and understand the effects of digital
advertising and promotions campaigns. New to this edition is
discussion of big data analysis, privacy issues, and social media,
as well as thought pieces by leading industry practitioners. This
book is ideal for graduate and upper-level undergraduate students,
as well as academics and practitioners.
General
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