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Books > History > History of specific subjects > Economic history
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Merely for Money? - Business Culture in the British Atlantic, 1750-1815 (Paperback)
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Merely for Money? - Business Culture in the British Atlantic, 1750-1815 (Paperback)
Series: Eighteenth Century Worlds, 2
Expected to ship within 10 - 15 working days
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In 1780 Richard Sheridan noted that merchants worked 'merely for
money'. However, rather than being a criticism, this was
recognition of the important commercial role that merchants played
in the British empire at this time. Of course, merchants desired
and often made profits, but they were strictly bound by
commonly-understood socio-cultural norms which formed a
private-order institution of a robust business culture. In order to
elucidate this business culture, this book examines the themes of
risk, trust, reputation, obligation, networks and crises to
demonstrate how contemporary merchants perceived and dealt with one
another and managed their businesses. Merchants were able to take
risks and build trust, but concerns about reputation and fulfilling
obligations constrained economic opportunism. By relating these
themes to an array of primary sources from ports around the
British-Atlantic world, this book provides a more nuanced
understanding of business culture during this period. A theme which
runs throughout the book is the mercantile community as a whole and
its relationship with the state. This was an important element in
the British business culture of this period, although this
relationship came under stress towards the end of period, forming a
crisis in itself. This book argues that the business culture of the
British-Atlantic mercantile community not only facilitated the
conduct of day-to-day business, but also helped it to cope with
short-term crises and long-term changes. This facilitated the
success of the British-Atlantic economy even within the context of
changing geo-politics and an under-institutionalised environment.
Not working 'merely for money' was a successful business model.
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