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Advances in Advertising Research, v. 2 - Breaking New Ground in Theory and Practice (Paperback, 2011 ed.) Loot Price: R2,864
Discovery Miles 28 640
Repayment Terms: R268 pm x 12*
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Advances in Advertising Research, v. 2 - Breaking New Ground in Theory and Practice (Paperback, 2011 ed.): Shintaro Okazaki

Advances in Advertising Research, v. 2 - Breaking New Ground in Theory and Practice (Paperback, 2011 ed.)

Shintaro Okazaki

Series: European Advertising Academy

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Loot Price R2,864 Discovery Miles 28 640 | Repayment Terms: R268 pm x 12*

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This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autonoma de Madrid, Spain,
on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community."

General

Imprint: GWV Fachverlage GmbH
Country of origin: Germany
Series: European Advertising Academy
Release date: June 2011
First published: 2011
Editors: Shintaro Okazaki
Dimensions: 210 x 148 x 26mm (L x W x T)
Format: Paperback
Pages: 490
Edition: 2011 ed.
ISBN-13: 978-3-8349-3134-4
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN: 3-8349-3134-9
Barcode: 9783834931344

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