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Books > Business & Economics > Business & management > Sales & marketing > Advertising

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Advances in Advertising Research, v. 2 - Breaking New Ground in Theory and Practice (Paperback, 2011 ed.) Loot Price: R2,949

Discovery Miles 29 490

Repayment Terms: R276 pm x 12*

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Advances in Advertising Research, v. 2 - Breaking New Ground in Theory and Practice (Paperback, 2011 ed.): Shintaro Okazaki

Advances in Advertising Research, v. 2 - Breaking New Ground in Theory and Practice (Paperback, 2011 ed.)

Shintaro Okazaki

Series: European Advertising Academy

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Loot Price R2,949 Discovery Miles 29 490 | Repayment Terms: R276 pm x 12*

Expected to ship within 10 - 15 working days

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This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autonoma de Madrid, Spain,
on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community."

General

Imprint:	GWV Fachverlage GmbH
Country of origin:	Germany
Series:	European Advertising Academy
Release date:	June 2011
First published:	2011
Editors:	Shintaro Okazaki
Dimensions:	210 x 148 x 26mm (L x W x T)
Format:	Paperback
Pages:	490
Edition:	2011 ed.
ISBN-13:	978-3-8349-3134-4
Subtitles:	German
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Advertising Promotions
LSN:	3-8349-3134-9
Barcode:	9783834931344