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Books > Social sciences > Sociology, social studies > Social groups & communities > Age groups > Children
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Kinderculture - The Corporate Construction of Childhood (Paperback, 3rd edition)
Loot Price: R1,382
Discovery Miles 13 820
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Kinderculture - The Corporate Construction of Childhood (Paperback, 3rd edition)
Expected to ship within 12 - 17 working days
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America is a corporatized society defined by a culture of
consumerism, and the youth market is one of the groups that
corporations target most. By marketing directly to children,
through television, movies, radio, video games, toys, books, and
fast food, advertisers have produced a "kinderculture." In this
eye-opening book, editor Shirley R. Steinberg reveals the profound
impact that our purchasing-obsessed culture has on our children and
argues that the experience of childhood has been reshaped into
something that is prefabricated.
Analyzing the pervasive influence of these corporate productions,
top experts in the fields of education, sociology, communications,
and cultural studies contribute incisive essays that students,
parents, educators, and general readers will find insightful and
entertaining. Including seven new chapters, this third edition is
thoroughly updated with examinations of the icons that shape the
values and consciousness of today's children, including "Twilight,
True Blood, " and vampires, hip hop, "Hannah Montana, " Disney, and
others.
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