Kinderculture - The Corporate Construction of Childhood (Paperback, 3rd edition)

America is a corporatized society defined by a culture of consumerism, and the youth market is one of the groups that corporations target most. By marketing directly to children, through television, movies, radio, video games, toys, books, and fast food, advertisers have produced a "kinderculture." In this eye-opening book, editor Shirley R. Steinberg reveals the profound impact that our purchasing-obsessed culture has on our children and argues that the experience of childhood has been reshaped into something that is prefabricated.
Analyzing the pervasive influence of these corporate productions, top experts in the fields of education, sociology, communications, and cultural studies contribute incisive essays that students, parents, educators, and general readers will find insightful and entertaining. Including seven new chapters, this third edition is thoroughly updated with examinations of the icons that shape the values and consciousness of today's children, including "Twilight, True Blood, " and vampires, hip hop, "Hannah Montana, " Disney, and others.

General

Imprint:	WestviewPress
Country of origin:	United States
Release date:	2011
First published:	2011
Authors:	Shirley R. ) Steinberg
Dimensions:	229 x 152 x 18mm (L x W x T)
Format:	Paperback
Pages:	312
Edition:	3rd edition
ISBN-13:	978-0-8133-4489-8
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Social sciences > Sociology, social studies > Social groups & communities > Age groups > Children Promotions
LSN:	0-8133-4489-1
Barcode:	9780813344898

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