Creating Valuable Business Strategies will change existing mindsets
about strategy. Here is an answer for the strategist who asks,
'What should I do differently next Monday morning?'.
The object of strategy is to create financial value and the
offering-centred approach of Creating Valuable Business Strategies
provides a novel and pragmatic framework for setting strategic
direction: choosing which markets to contest and how.
This book:
* Identifies the individual offering as the fundamental unit of
strategy--the choices that customers make regarding individual
offerings are at the root of a company's financial success.
* Provides an innovative and comprehensive approach to profitable
business strategy--designing each offering and also the collection
as a whole.
* Explains that strategy is a task for all businesses with
offerings, even the smallest, not just the giants.
The book first sets the scene and makes the case that each
value-adding offering needs a competitive strategy: it must have a
winning competitive position and use one or more winning resources.
It provides the reader with a rich classification of how an
offering can be competitively positioned vis-a-vis rival offerings
and customers. Winning resources and why offerings need them is
discussed next. Corporate strategy, i.e. the managing of the
company's whole collection of offerings is then examined. This is
followed by a discussion of the implications for organizing and
structuring for an offering-centred approach to strategy. Finally
all the aspects of this new framework that may meet with resistance
are explored.
Creating Valuable Business Strategies is essential reading for
anyone who isinvolved in designing tomorrow's offerings: from the
backroom specialist to the CEO. It has a clear logical presentation
with a focus on practical implementation.
* Rejuvenate your business strategy by becoming customer-facing
from the ground-up rather than inwardly operational
* A radical yet wholly pragmatic approach that places the
individual business offering firmly at the heart of successful
strategic planning
* Tackles the potential difficulties of complex multi-unit
companies and methods to overcome them
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