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Research Methodology in Social Sciences (Hardcover)
Loot Price: R2,755
Discovery Miles 27 550
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Research Methodology in Social Sciences (Hardcover)
Expected to ship within 10 - 15 working days
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The book clearly illustrates the fundamental concepts related to
the aspect of social research in the context of Extension
Education. The book is divided into 4 parts Foundations of social
research deals with universal and basic units of social research
like scientific approach, meaning, process and development of
scientific research problem. It also deals with defining and
measurement of variables and testing of reliability and validity of
measuring instruments. Research Methods section deals with the
three major research methods used in extension education/
Agricultural extension, namely Survey research, Action research and
case study. This section discusses in detail the process, relative
advantages and limitations of each of these three methods. There
are numerous research methods used in social research. Tools and
techniques of data collection deals with situation suitability,
relative advantages and limitation of various data collections
techniques like face to face interview, mailed questionnaire,
observation method, content analysis, sociometry and projective
methods. Data processing and report writing section deals with
making the collected data amenable for statistical analysis i.e.
coding. This section discusses in detail the various types of codes
and their utility. It also deals with formulation and testing of
hypothesis and writing of the research report.
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