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Emotional Engineering vol. 2 (Paperback, 2013 ed.)
Loot Price: R3,728
Discovery Miles 37 280
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Emotional Engineering vol. 2 (Paperback, 2013 ed.)
Expected to ship within 10 - 15 working days
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In an age of increasing complexity, diversification and change,
customers expect services that cater to their needs and to their
tastes. Emotional Engineering vol 2. describes how their
expectations can be satisfied and managed throughout the product
life cycle, if producers focus their attention more on emotion.
Emotional engineering provides the means to integrate products to
create a new social framework and develops services beyond product
realization to create of value across a full lifetime. 14 chapters
cover a wide range of topics that can be applied to product,
process and industry development, with special attention paid to
the increasing importance of sensing in the age of extensive and
frequent changes, including: Multisensory stimulation and user
experience Physiological measurement Tactile sensation Emotional
quality management Mental model Kansei engineering. Emotional
Engineering vol 2 builds on Dr Fukuda's previous book, Emotional
Engineering, and provides readers with a holistic view of its
research and applications, enabling them to make strategic
decisions on how they can go further beyond product realization. It
is recommended for all pioneers in industry, academia and
government, who are making tremendous efforts to work with their
customers to create value.
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