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The Social Meaning of Extra Money - Capitalism and the Commodification of Domestic and Leisure Activities (Hardcover, 1st ed. 2020)
Loot Price: R3,545
Discovery Miles 35 450
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The Social Meaning of Extra Money - Capitalism and the Commodification of Domestic and Leisure Activities (Hardcover, 1st ed. 2020)
Series: Dynamics of Virtual Work
Expected to ship within 10 - 15 working days
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Why do ordinary people who used to engage in domestic and leisure
activities for free now try to make a profit from them? How and why
do people commodify their free time? This book explores the
marketization of blogging, cooking, craftwork, gardening, knitting,
selling second-hand items, sexcamming, and more generally the
economic use of free time. It outlines how the development of web
platforms, the current economic context and post-Fordist values can
account for this extension of market and labor. Drawing on a range
of interviews, ethnographic observations, and quantitative surveys,
the contributors question the empowering effects of
commodification, with a specific focus on how gender and class
inequalities affect the social meanings of extra money. Ultimately,
the collective findings demonstrate how commodification pervades
even the most mundane social activities. This research will be
invaluable to scholars and students with a focus on gender and
digital sociology, the sociology of work and labour, and the
marketization of leisure.
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