Competitive Identity - The New Brand Management for Nations, Cities and Regions (Hardcover, Annotated Ed)

"Ever since Simon Anholt coined the phrase "nation branding" in 1996, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to places. For the first time, in this authoritative new book, Anholt shares his insights and experience in the field, and shows in detail what countries, cities and regions can do to build and sustain their competitive identity."--Jacket.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	November 2006
First published:	2007
Authors:	Simon Anholt
Dimensions:	229 x 152 x 15mm (L x W x T)
Format:	Hardcover
Pages:	147
Edition:	Annotated Ed
ISBN-13:	978-0-230-50028-0
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Business & management > Business communication & presentation > General
LSN:	0-230-50028-5
Barcode:	9780230500280

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