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Books > Business & Economics > Business & management > International business
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Competitive Identity - The New Brand Management for Nations, Cities and Regions (Hardcover, Annotated Ed)
Loot Price: R2,210
Discovery Miles 22 100
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Competitive Identity - The New Brand Management for Nations, Cities and Regions (Hardcover, Annotated Ed)
Expected to ship within 12 - 17 working days
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"Ever since Simon Anholt coined the phrase "nation branding" in
1996, there has been more and more interest in the idea that
countries, cities and regions can build and manage their brand
images. But until now, there has been little guidance and little
agreement on how the techniques of commercial brand management can
really be applied to places. For the first time, in this
authoritative new book, Anholt shares his insights and experience
in the field, and shows in detail what countries, cities and
regions can do to build and sustain their competitive
identity."--Jacket.
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