Data and Analytics Strategy for Business - Unlock Data Assets and Increase Innovation with a Results-Driven Data Strategy (Hardcover)

For many organizations data is a by-product, but for the smarter ones it is the heartbeat of their business. Most businesses have a wealth of data buried in their systems which, if used effectively, could increase revenue, reduce costs and risk and improve customer satisfaction and employee experience. Beginning with how to choose projects which reflect your organization's goals and how to make the business case for investing in data, this book then takes the reader through the five 'waves' of organizational data maturity. It takes the reader from getting started on the data journey with some quick wins, to how data can help your business become a leading innovator which systematically outperforms competitors. Data and Analytics Strategy for Business outlines how to build consistent, high-quality sources of data which will create business value and explores how automation, AI and machine learning can improve performance and decision making. Filled with real-world examples and case studies, this book is a stage-by-stage guide to designing and implementing a results-driven data strategy.

General

Imprint:	Kogan Page
Country of origin:	United Kingdom
Release date:	June 2022
First published:	2022
Authors:	Simon Asplen-Taylor
Dimensions:	240 x 162 x 28mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	328
ISBN-13:	978-1-398-60607-4
Categories:	Books > Reference & Interdisciplinary > Communication studies > Data analysis Books > Business & Economics > Business & management > Business strategy Promotions
LSN:	1-398-60607-3
Barcode:	9781398606074

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