Every day, at home and at work, we have to influence and persuade
people. But it's not always easy. Change their Mind outlines the 6
steps you can follow to persuade anyone anytime. By understanding
the person you're trying to persuade more deeply, you can build
better relationships and get better outcomes. Based on insights
from psychology, neuroscience and business research, this practical
book will show you exactly what to do and how to do it well.
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